Most sponsors lead with what could go right. We lead with what could go wrong on every building, then show you why we bought it anyway. Open now: The Pinnacle, 115 apartments in NoMa, Washington, D.C.
Minimum $100,000. Offered under Rule 506(c): we verify accredited status before anyone invests.
Late reports. A capital call you didn't see coming. Nobody picking up. If that's how your last deal went, a better brochure won't fix it. What fixes it is seeing the problem before you invest, and people who answer the phone after.
Every deal page opens with the fact a careful investor would hold against it, and what we did about it.
Our Investor Relations team takes the first call. Noam or Ohad takes the next one if you want it.
Quarterly updates lead with what went wrong that quarter. Then the rest.
37 apartments, 100% occupied, bought out of a bankruptcy.
Target returns live in each deal summary, with every assumption next to its number. Not on this page, and never guaranteed.
Before we buy, we look for what a careful investor would hold against the deal. At the Pinnacle: the SEC headquarters planned next door, canceled in 2024.
Not a promise. At the Pinnacle: 93.9% occupied today.
At the Pinnacle: 101 leases renew through 2027. That costs money and empty weeks, and it's how below-market rents move toward market.
The owners invest their own money in every deal, and report to you every quarter, bad news first.
Co-founder and Chairman. Attorney. Investing in US real estate since 2010.
Co-founder and CEO. Attorney and operator. In the US market since 2011.
A named investor on whether what they were told matched what happened. Name, city, year, with permission.
A named repeat investor on why they invested again. Name, city, number of deals, with permission.
One past deal that did NOT go to plan: what happened, what investors were told, how it ended.
You invest as a member of the LLC that owns the building. You read every document before any money moves. And your money is tied up until the building sells.
Read the full processNo. Private real estate isn't liquid: there's no market to sell your share until the building sells. Only invest money you won't need for the whole hold.
Rents can fall, vacancies can rise, rates can move, repairs can cost more than planned. Each deal page names the biggest risk on that building and what we did about it. You can lose money, including principal.
PENDING FROM INVESTO: a real example, what happened and what investors were told.
PENDING FROM INVESTO: fees and the profit split in one plain paragraph.
You get a Schedule K-1 every year. Depreciation can offset part of the cash flow on paper. Ask your CPA how it applies to you.
A professional third-party operator handles leasing and upkeep. We own, oversee, report and make the big decisions.
Often, yes. Ask your custodian whether they allow private real estate, then ask us on the call.
Generally, income over $200,000 ($300,000 with a spouse) in each of the last two years, or net worth over $1 million excluding your home, or a Series 7, 65 or 82 license in good standing. We verify it before you invest, as Rule 506(c) requires.
